Market news: Autoscout24 takes over AutoTrack and Gaspedaal.nl

Autoscout24 has acquired AutoTrack and Gaspedaal.nl. All parties remain active under their own brand name and dealers could continue to choose which portals to place their offerings on. But will that remain the case?

The Dutch used car market is on the move again. With the announcement that AutoScout24 has acquired both AutoTrack and Gaspedaal.nl, the landscape of online car platforms is changing significantly. For dealers and car companies, this is a development that should not go unnoticed, because consolidation always has consequences.

In this blog, we explain what this news means, what impact it may have on the market and why independent platforms such as Carvendo are becoming more relevant right now.

A major consolidation in the used car market

The takeover means that three of the best-known Dutch car portals, AutoScout24, AutoTrack and Gaspedaal.nl, are now under one owner. This creates a strong market position for AutoScout24 and less independent alternatives for dealers.

When multiple platforms end up in one hand, we often see the same effects:

  • Less competition
  • Less price pressure
  • Increased dependency for car companies
  • Rising advertising costs

The latter, in particular, is something that many dealers are already struggling with today.

The impact for car companies

Online visibility is essential for selling used cars. But when the market shifts to fewer providers, dependency increases. Your options are becoming more limited and the cost models of the major players are becoming more dominant.

The takeover creates:

  • One large commercial party that manages three well-known platforms
  • Less choice for dealers in where and how to display their inventory
  • Possible price increases in the future as competitive pressure decreases

That makes it more important than ever to also advertise on platforms that are independent and work with a fairer model.

Why Carvendo offers an alternative right now

At Carvendo, we believe that the used car market should remain transparent, open and affordable, for dealers and consumers.
That is why Carvendo works with a result-oriented model:

Free advertising
You place your entire inventory on Carvendo free of charge.

Only pay when selling
No fixed costs, no subscriptions, no click costs, only a fee for successful sales via Carvendo.

Independent platform
Carvendo is not part of a major commercial media group.

Equal opportunities
No premium categories or paid rankings. Every dealer is treated equally.

Consumer platform in growth
The reach is growing rapidly because Carvendo is becoming increasingly known to buyers.

A changing market requires smart choices

The recent takeover shows how fast the used car market is changing. For dealers, it is important to spread their visibility and not become dependent on one large party.
In this market, Carvendo offers a fair and transparent alternative that remains affordable and where you only pay if it really pays off.

Want to start advertising on Carvendo?

Linking is easy via almost any VMS or manually via the dealer environment.

Do you have questions or need help with the connection?
Then contact us

Sign in to Carvendo ->

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