Carvendo

The market for online car sales is growing rapidly. Companies such as Bynco, AutoTrack Easy Buy and Auto.nl have paved the way for consumers who want to buy their cars entirely online. But each of these platforms also has its limitations. Carvendo takes a slightly different approach: we combine the convenience of online with the security of the dealer, and bring everything together in one ecosystem: buying, financing and insuring.

Bynco; fully online, but not a hybrid

Bynco was one of the first platforms in the Netherlands to introduce the concept of buying a car entirely online. The idea was innovative: you simply order your car via the website and then get it delivered to your home, often with a “no good, money back” guarantee. For many consumers, this sounded like a modern and safe way to buy a used car.

However, there was also a downside to this model. Although Bynco.com worked partly with dealers and therefore did not have its own inventory, the process was fully digital. This meant that, as a customer, you often only saw the car in real life after the decision moment. So your decision was made entirely on the basis of photos and descriptions online. For many people, that feels a bit impersonal and risky, especially when buying tens of thousands of euros.

In addition, there were a number of practical drawbacks to the model:

If you were not satisfied after delivery, the car had to be picked up again. A costly and cumbersome process.
The range remained relatively limited, because Bynco depended on what affiliated dealers supplied and also had to purchase selectively itself.
The fully online model left little room for personal contact or advice before you made the purchase.

Carvendo consciously chooses a different path. With us, you can buy a car online subject to a test drive. That means: you make the choice online, but you always get the chance to experience the car first before the purchase is final. This way, you combine the convenience of online with the security of a real test drive. In addition, you decide where that test drive takes place: at the dealer or just at your home. This makes the step towards an online purchase much more accessible and personal. And because our offerings come directly from the stock of car companies, it's also wider and more varied than many competitors.

In short: where Bynco kept it completely digital, Carvendo adds the human and personal factor again (Hybrid). This way, you can benefit from modern online convenience without missing out on the security of a test drive and dealer contact.

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AutoTrack Easy Buy, a nice try, but not really online

AutoTrack has been a well-known name in the Netherlands as a search site for used cars for years. You'll find a huge range of dealers and traders alike. With Easy Buy, AutoTrack tried to take the step towards online car sales. The idea: not only search and compare, but also buy a car directly online.

A smart move, but in practice, this model quickly reached its limits. Indeed, AutoTrack was never developed as an online sales platform, but as an advertising site. The entire structure of the website was aimed at showing cars, not completing a complete purchase process.

This had consequences for the customer:

The information was often too limited to make a final online purchase.
Pictures and descriptions were not always complete.
Financing and insurance were not an integral part of the purchase, so the process consisted of several separate steps.

The result: Easy Buy didn't feel like a real online purchase process, but like an extra layer on top of the existing search site. Many consumers dropped out because there were still too many links between orienting and actually buying. The trust needed for a “click and buy” experience was lacking.

Carvendo does this fundamentally differently.

From day one, we have built our website as a complete ecosystem: buying, financing and insuring in one environment. At Carvendo, the customer can arrange everything online, but with the security of a test drive before the purchase becomes final. No separate modules, no half-online process, but a platform that supports the entire process.

In doing so, we solve exactly the problems that AutoTrack Easy Buy encountered. Our platform is not a search engine with an addition, but a complete online purchasing environment that inspires trust among customers and dealers.

In short: where AutoTrack Easy Buy was stuck between search site and sales platform, Carvendo really goes one step further. We make online car buying reliable, transparent and complete.

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AUTO.nl, fully online, but too limited in offer

Auto.nl was one of the first parties to dare to make the entire purchase of a car completely online. You choose your car, pay, and it is neatly delivered to your home. In doing so, they led the way in convenience and simplicity.

But in practice, there were clear limitations to this model. Indeed, Auto.nl worked exclusively with the Louwman Group's stock. This meant that your choice as a consumer was always limited to one specific provider, no matter how large that group is. That is simply not enough for a truly varied range.

In addition, the user experience also played a role. The Auto.nl interface is quite small and the photos are limited. Especially when you buy completely online, you want to be able to view the car in detail from all sides. The lack of comprehensive image and product information made it more difficult to make a decision with confidence.

Customer consequences:

The information was often too limited to make a final online purchase immediately.
Pictures and descriptions weren't always complete or large/detailed enough.
Financing and insurance were not an integral part of one streamlined buying flow, so the process consisted of several separate steps and made the experience feel fragmented.

Carvendo takes a different approach to this.

Our offer comes directly from a large number of affiliated car companies, so there is much more variety in brands, models and price ranges. In addition, we provide a rich presentation of each car: clear, large photos, detailed descriptions and complete information about financing and insurance. Everything organized in one ecosystem, so that the customer really feels fully informed about making a choice.

In short: AUTO.nl was a pioneer, but due to the limited stock and the austere presentation, the range and experience remained too narrow. Carvendo combines the convenience of buying completely online with a broad, independent range and a clear, customer-friendly interface.

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Conclusion: Why Carvendo is the logical winner

In recent years, various platforms have tried to increase online car sales in the Netherlands. Bynco, AutoTrack Easy Buy and Auto.nl were clear examples of this. All three had good intentions and capitalized on a trend that is unmistakable: more and more consumers want to buy their cars online. But in practice, they broke down on their own limitations.

Bynco focused entirely on online, but that turned out to be the Achilles heel. As a consumer, you had no real contact moment before the purchase. You only saw the car online and had to rely on a “no good, money back” structure. For many customers, that felt too distant, and for dealers, the risk of returns was high.

AutoTrack Easy Buy tried to make the existing search site suitable for online buying, but there was the problem: the website was never designed to function as a complete purchasing platform. Customers received too little information to really make an informed choice. It didn't feel like a smooth, complete online shopping experience.

Auto.nl was a pioneer and dared to make the move to fully online sales, but was limited by working with only the Louwman Group's inventory. That meant: less choice for the customer. Add to that a sober interface and relatively small photos, and you'll see why many customers missed the feeling that they were really getting a complete picture of their future car.

And then comes Carvendo.

Carvendo takes a more fundamental approach and picks up where the rest stops. Our platform has been designed from the ground up as an ecosystem: a place where customers can not only find a car, but also finance and insure directly. Everything in one environment, clear and transparent.

In doing so, we combine the best of both worlds:

The security of buying online (you arrange everything digitally, from ordering to insurance).
With the dealer's personal touch (the purchase is subject to a test drive, which can be done at the dealer or at home).

No complicated return procedures, no uncertain “no good, money back” guarantees, but a clear and fair process for both customer and dealer.

Moreover, the range at Carvendo is much wider, because we work with various car companies throughout the Netherlands. That means more choice, more variety and always a car that suits the customer's needs.

In short: where Bynco, AutoTrack Easy Buy and Auto.nl were stuck in their limitations, Carvendo offers the real total solution. Entirely online, but with the security and service of a dealer. A broad and independent range, a professional presentation and everything arranged in one ecosystem. Carvendo is therefore not only the next step in online car sales, it is the logical future.

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Conclusion: Why Carvendo is the logical winner

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